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Terms of sale

Alora Baby Ltd Terms and Conditions of Sale

Alora Baby Ltd is a limited company registered in England and Wales (companies house registration number 14647604, VAT registration number 433 5129 15). 

If you have any questions about an order, buy-back, or these terms and conditions please contact us before placing an order using the details below.

Alora Baby Ltd
Unit 2A-2B

Balaclava Industrial Estate

Balaclava Road


BS16 3LJ

Access to the Website


Access to this website is provided by Alora Baby Ltd in accordance with these terms and conditions. By using this website and/or placing an order through this website, you agree to be bound by these terms and conditions.

These terms and conditions may change from time to time so please re-check before making future purchases. If you are registered with Alora Baby Ltd you will be emailed any changes prior to them coming into force to allow you to opt-out if you desire.

Access to most of this website is possible without registering, however some areas are only accessible once registered.

Alora Baby Ltd will endeavour to maintain access to the website continuously. However, access may be temporarily removed for business reasons or circumstances outside of our control. Alora Baby Ltd is not liable for any loss or disruption in the event that the website is not available. 



An order is deemed to have been made when completed through the online checkout on this website. As part of this process you will be given the opportunity to check your order and to correct any errors. An acknowledgement of your order will be emailed to you detailing the products ordered upon completion of checkout. Payment will be taken at the completion of checkout.

Acceptance of an order will take place when Alora Baby Ltd dispatch the product(s) from our premises. Until dispatch occurs, no contract will have been formed between us. We shall email you when the product(s) are dispatched.


We may cancel an order: (a) where goods are not available; (b) where we are unable to obtain authorization for your payment; (c) if there has been a pricing or product description error; or (d) if you do not meet any eligibility criteria set out in our terms and conditions. If we cancel your order we will provide you with a full refund within 14 days of payment being taken.


Alora does not currently ship outside of the United Kingdom. International customers are responsible for organising their own importation and ensuring that the products ordered can be lawfully imported to your country. Alora Baby Ltd does not take responsibility for the process of moving products outside of the United Kingdom, it is your responsibility to ensure compliance with local legislation and to manage and pay any import duty or other applicable taxes. 


We do not guarantee that we can and will make changes to an order once placed, but we will try to assist where possible.

Please contact us at as soon as possible and we will review the requested changes.




VAT will be charged, where appropriate. When charged, VAT will be shown separately and as part of the total price. We reserve the right to change the VAT rate as required by law.

Where we charge separately for packing, postage and insurance and other relevant charges, the appropriate rates are set out in the order process and order form.

Our prices are reviewed periodically. Any prices shown on the website are current for the product at that time.


Cancellation and Returns

You are entitled to cancel your contract if you so wish, provided that you exercise your right no longer than 20 days after the day on which you receive the goods under our 20 day return period policy. 

If you wish to exercise your right of cancellation, you are obliged to retain possession of the goods and take reasonable care of them if in your possession or once received if they are in the process of being shipped to you.

To exercise the right to cancel you must inform us of your decision to cancel your contract by a clear statement, including details of your name, geographical address, contact details, and the order number. No reason for cancelling is required in this period.

Any goods from a cancelled order in your possession should be returned with proof of purchase, in new and unused condition and if possible in the original packaging, unless faulty. Opened mattresses are excluded. We reserve the right to refuse the return if the returns criteria are not met. Upon receipt of the goods we will give you a full refund of the amount paid or an exchange credit as required.

We may make a deduction from the reimbursement for loss in value of the goods supplied if the loss is the result of unnecessary handling your you.

Returns from addresses within the United Kingdom are free. Please contact customer services at with proof of purchase and we will organise collection.

Returns must be collected within 14 days of requesting a return, and where applicable we will refund you no later than 14 days after receiving the goods back.

This does not affect your Statutory Rights. Please see Statutory Rights below for further details of how to return your products to us in the event of faulty products, products not as described, or products not doing what they are supposed to do.

Returns and cancellations will only be accepted if made by the original purchaser.

Statutory Rights


The cancelation and returns policy does not affect your statutory rights (e.g. if the product is faulty, not as described, or does not do what it is supposed to). 

If you believe a product to be faulty, please contact us immediately at with details and photos of the fault. To be safe, we recommend you don’t use the product if you believe it to be faulty. 

If you believe a product is not as described or does not do what it is supposed to do, please contact us at with details and photos of the issue. If you have any doubts about the safety of the product, we recommend you don’t use it.

Where a product is identified as faulty within 6 months of purchase, we will provide a replacement free of charge. If a product is identified as faulty more than 6 months after purchase we may ask for proof that the product was faulty when received.


Intellectual Property

The intellectual property rights of all content of this website are owned by Alora Baby Ltd unless stated otherwise. 

You may download extracts of the website for personal non-commercial use provided no modifications are made to downloaded content and content is downloaded only onto one computer hard-drive. 

Unless given express written permission by Alora Baby Ltd, none of the website may be used for any commercial purpose, be reproduced electronically or stored electronically, including in any public or private system other than for private use as stated above.

All rights not expressly granted are reserved.


Website User Conduct

Use of the website for reasons other than obtaining information on products, the company or articles produced by the company, or carrying out normal commercial activities with Alora Baby Ltd are not permitted (e.g. hacking or causing technical harm to the website or wider Alora Baby Ltd business).

Any content posted to this website will be considered non-confidential and non-proprietary unless it is personal data as detailed in the Alora Baby Ltd Privacy Policy. Alora Baby Ltd will be free to copy, distribute or otherwise use this material in the course of business for any commercial purpose.

Any reviews must not include anything that is defamatory, abusive, discriminatory, inflammatory,  liable to incite hatred, menacing, obscene, offensive, scandalous, in breach of confidence, in breach of privacy, in breach of the law, or which may cause annoyance or inconvenience, or incite criminal behaviour. 

External Links


Third parties may only link to this website if they have received express permission from Alora Baby Ltd first.

Any links to third party websites made from this website are for user ease. Alora Baby Ltd does not endorse or hold any liability for the linked websites content, privacy practices, or the use to which others make of these websites, nor for any damage, loss or offence caused by, or in connection with the third party links and content accessed therefrom.



Each registration as part of the Alora Tribe is for a single individual. Passwords and usernames shall not be shared with other people.

If you think that your registration has been compromised, please contact customer services at immediately.

We may suspend or cancel a registration if we deem that these terms and conditions have been breached, or for security reasons.

Accuracy of Information

You warrant that any personal information you provide to us when ordering or registering is true, accurate and complete, and to notify us immediately of any changes by updating your details online or contacting us with the changes.


Beyond our legal obligations to provide accurate information about our products, Alora Baby Ltd endeavours to ensure information on the website is accurate, appropriate and up-to date, however we do not take liability for this. The website will be subject to regular updates and changes at Alora Baby Ltd’s sole discretion.



We, any other party (whether or not involved in creating, producing, maintaining or delivering this Website), and any of the officers, directors, employees, shareholders or agents of any of them, exclude all liability and responsibility for any amount or kind of loss or damage that may result to you or a third party (including without limitation, any direct, indirect, punitive or consequential loss or damages, or any loss of income, profits, goodwill, data, contracts, use of money, or loss or damages arising from or connected in any way to business interruption, and whether in tort (including without limitation negligence), contract or otherwise) in connection with this Website in any way or in connection with the use, inability to use or the results of use of this Website, any websites linked to this Website or the material on such websites, including but not limited to loss or damage due to viruses that may infect your computer equipment, software, data or other property on account of your access to, use of, or browsing this Website or your downloading of any material from this Website or any websites linked to this Website.

Nothing in these terms and conditions shall exclude or limit our liability for (i) death or personal injury caused by negligence (as such term is defined by the Unfair Contract Terms Act 1977); (ii) fraud; (iii) misrepresentation as to a fundamental matter; or (iv) any liability which cannot be excluded or limited under the applicable law.

If your use of material on this Website results in the need for servicing, repair or correction of equipment, software or data, you assume all costs thereof.

You agree to indemnify us fully, defend and hold us, and our officers, directors, employees and agents, harmless from and against all claims, liability, damages, losses, costs and expenses arising out of any breach of the terms and conditions by you, or your use of this Website, or the use by any other person using your registration details.

Governing Law and Jurisdiction

These terms and conditions are governed and construed in accordance with the Laws of England and Wales and any dispute you have will be subject to exclusive jurisdiction of the Courts of England and Wales.

We do not warrant that materials/items for sale on the Website are appropriate or available for use outside the United Kingdom. It is prohibited to access the Website from territories where its contents are illegal or unlawful. If you access this Website from locations outside the United Kingdom, you do so at your own risk and you are responsible for compliance with local laws.

You may not assign, sub-license or otherwise transfer any of your rights under these terms and conditions.

Only the parties to these terms and conditions may seek to enforce them under the Contracts (Rights of Third Parties) Act 1999.


If any provision of these terms and conditions is found by any court of competent jurisdiction to be invalid, the invalidity of that provision will not affect the validity of the remaining provisions which shall continue to have full force and effect.

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