About Alora
A new approach for a trailblazing tribe of responsible consumers
Congratulations!
Alora people - you and us - are changemakers, part of a circular environmental movement that is gathering pace around the world.
We're a family of optimists, who see how much better the world can be, and with how little effort. Real change doesn’t come through mass sacrifice - but through embracing a better alternative.
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Alora was set up in Bristol, UK, in 2023 in order to bring an incredible circular revolution to the baby market.
SARA FROM BRISTOL
“We live in an appalling system of making things just to throw them away. I refuse.”
ALEC FROM PORTSMOUTH
“This really is a whole new way of doing things - one which is better for the planet and everyone involved”
Our Journey So Far
Alora is driven by two core values...
Radically Better
1
We embrace an alternative approach which doesn't require our users to make sacrifices. Alora's key mission is to create products that are radically better - better in every way.
Environmentally better, better as products in their own right, and at better prices. It’s all made possible by the incredible circular approach.
Radically Kinder
2
We believe that business can be kind… and, in fact, that it must be. Profits must be appreciated not just in terms of money earned, but in terms of happiness and value delivered to customers and the planet.
Alora’s pledge is to be as kind as we possibly can, to all parties, at every stage in the Alora journey.
STAY IN THE LOOP
The Alora Tribe - you're part of it!
Together, we are doing something genuinely world-changing. But ‘together’ is the key word - we can’t succeed without your help. We hope the Alora vision resonates with you even if you don’t need a bedside crib right now. There will be many ways to join the mission.
Be part of the tribe - let us keep you informed:
HAVE YOUR CAKE AND EAT IT!
The way we consume stuff is broken. In fact, it’s a lose-lose scenario for you and for the planet. But there is a miraculous, incredibly obvious alternative.
Alora Foundational Principles
THE "ECO ILLUSION" OF SECOND-HAND!
What if we told you that buying/using second-hand is not the best thing for the environment. It's counterintuitive, but circularity wins hands down...
Alora Foundational Principles