About Alora
A new approach for a trailblazing tribe of responsible consumers
Congratulations, you're a changemaker!
Together, we - Alora people - are part of a global movement that’s driving positive change for the planet, one step at a time
Together, we’re a family of optimists who believe in a brighter future with simple, sustainable solutions. True change requires us to offer, and embrace, better choices that make life easier and the world kinder.
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Founded in Bristol, UK, in 2023, Alora is leading a circular revolution in the baby market, creating a better future for both families and the planet.
SARA FROM BRISTOL
“We live in a system where we make things just to throw them away. I don't want that any more.”
ALEC FROM PORTSMOUTH
“Alora offers a new way of doing things - one which is better for the planet and everyone involved”
Our Journey So Far
We're driven by two core values...
Radically Better
1
At Alora, we create products that are radically better—better for you, better for the planet, and better in every way. Our mission is to offer an alternative that doesn’t require compromise.
With our circular approach, we deliver quality, affordability, and sustainability, making the world a better place without sacrificing what matters most.
Radically Kinder
2
We believe business can—and should—be kind.
Profits must not be measured just in terms of money earned; but include the happiness and value we bring to our customers and the planet.
At Alora, our pledge is simple: to be as kind as we can, to everyone involved, at every step of our journey.
STAY IN THE LOOP
Let’s make a difference together!
Together, we are doing something genuinely world-changing. We can’t succeed without your help. If the Alora vision resonates with you - even if you don’t need a bedside crib right now - stay in the loop. There will be many ways to join the mission.
Be part of the tribe - let us keep you informed:
THE BEST OF BOTH WORLDS
The way we consume stuff is broken. In fact, it’s a lose-lose scenario for you and for the planet. But there is a miraculous, incredibly obvious alternative.
THE TRUTH ABOUT SECOND-HAND CRIBS
What if we told you that buying/using second-hand is not the best thing for the environment. It's counterintuitive, but circularity wins hands down...