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This makes a real change

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60% of baby furniture goes to landfill, abandonment or incineration within two years of production. When you buy with Alora, you're embracing a different approach where 93% of the materials get used again, and again.

EMBEDDED CIRCULARITY

Designed, from the ground up, to be fully remanufactured

The guaranteed buyback scheme is the foundation of Alora. It’s designed to ensure the Alora Eco-Crib isn’t thrown away - but comes right back to us when you’re done with it.

 

Every part of every Crib then gets put through a comprehensive industrial process, designed with the environment in mind, to fully remanufacture it into a completely new product.

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WOODEN FRAME AND LEGS

The sustainable wood frame and legs get fully disassembled, inspected, industrially sanded, refinished, re-drilled, and quality assessed before the remanufactured parts are sent back to the stockroom.

METAL FIXINGS

Safety-critical elements are always fully replaced, while other elements undergo human inspection followed by an ultrasonic process to return them to an entirely new state.

FABRICS

The material sections and inner lining get  separated, mulched and recycled (for future use by Alora - watch this space!). All materials provided with the Alora Bedside Crib are 100% new.

LAST-RESORT RECYCLING

Some things - roughly 7% of the Alora Eco-Crib - just can’t be remanufactured right now. Those parts are designed from materials that we can recycle, meaning nothing goes to waste.

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The Alora Mattress - 100% Compostible

The Alora mattress is ALWAYS new, in line with NHS guidelines. But because the core is made of coconut coir and lambswool, it’s 100% compostable. No dyes, no foam, no chemicals. As nature intended.

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Benefits of Alora Circularity

93%

LESS RAW MATERIAL

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POTENTIAL CYCLES

76%

LESS CO2 EMITTED

~20%

YOUR MONEY BACK

QUALITY CONTROL

We triple-check everything before certifying it for sale.

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Limits are set and tested during remanufacturing to ensure everything is over-engineered for safety, and well beyond the the requirements of BS EN 1130.

 

Plus, we regularly send remanufactured products to third party certification houses for third party checking!

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You're supported at every step.

You don’t just ‘buy’ an Alora Eco-Crib - instead, you become part of a system that keeps supporting you, every day. The Alora circular approach thrives on kindness and trust. If you want to chat before buying, experience any problems with your crib, or just want tips about how to get your baby to sleep - the Alora team is with you every step of the journey.

The Alora Guaranteed Buyback Scheme

The key to the Alora circular model is to get every crib back when our customer is finished with it. For that reason Alora offers a guaranteed collection and buyback scheme with every crib.

You Buy

You Use

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We Collect & Buy Back

+£50*

We Re-Manufacture

* Subject to guarantee terms. See full details above.

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You're part of this

Together, we are doing something genuinely world-changing. But ‘together’ is the key word - we can’t succeed without your help. We hope the Alora vision resonates with you even if you don’t need a bedside crib right now. There will be many ways to join the mission.

 

Be part of the tribe - let us keep you informed:

Thanks, you Alora wonder!

HAVE YOUR CAKE AND EAT IT!

The way we consume stuff is broken. In fact, it’s a lose-lose scenario for you and for the planet. But there is a miraculous, incredibly obvious alternative.

Alora Foundational Principles

THE "ECO ILLUSION" OF SECOND-HAND!

What if we told you that buying/using second-hand is not the best thing for the environment. It's counterintuitive, but circularity wins hands down...

Alora Foundational Principles

Choose Alora. Choose a radically better way of doing things

Learn more about the power of circularity

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