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INTRODUCING

The Alora Eco-Crib

The world's most sustainable bedside crib

"Alora aims to have an authentic, practical impact on environmental sustainability and to develop a true, non-green-washing, circular economy."

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IT'S A WIN-WIN

A better bedside crib,

for you and the planet

The Alora Eco-Crib gives your newborn the very best start in life.

 

Made from robust, natural materials that are kind to your baby and the planet, it's a beautiful, functional piece of furniture that is also 14 times better for the environment than a standard crib.

the world's most sustainable bedside crib

NO GIMMICKS, SUPERIOR QUALITY

Designed to make you & your newborn feel good

Highly processed materials and chemically-infused fabrics are not the start a baby should have in life.

 

The Alora Eco-Crib prioritises natural, breathable materials, going well beyond the requirements of British safety standards for the wellbeing of your baby. Plus, we designed it to look beautiful in any room of your house.

an affordable bedside crib

~20% 
of the original price goes back into your pocket

We'll buy it back from you!

A guaranteed buyback scheme is one of the founding principles of Alora. We'll buy the Eco-Crib back from you - so the raw materials can be reincarnated many times. And that means you get a much better quality product at an affordable price.

BACKERS & SUPPORTERS

Supported by innovators and believers

Built to British Standards BS EN 16890, 1130 and 7177, and supported by well-known believers in a better future.

Alora Baby - supported by Innovate UK
Alora Baby - supported by Hogan Lovells

Part of the Ellen MacArthur Foundation community

HAVE YOUR CAKE AND EAT IT!

The way we consume stuff is broken. In fact, it’s a lose-lose scenario for you and for the planet. But there is a miraculous, incredibly obvious alternative.

Why the planet loves Alora

THE "ECO ILLUSION" OF SECOND-HAND!

What if we told you that buying/using second-hand is not the best thing for the environment. It's counterintuitive, but circularity wins hands down...

Why the planet loves Alora

Want to learn more about sustainability at Alora?

Learn more about the power of circularity

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